Frequently Asked Questions
Q. I’ve got a great staff who work hard generating leads. We run ads and are visible in the community. Why do I need Market Solution?
A. The more adventurous refractive surgery prospects have already had their procedures. To effectively identify and persuade the next tier of patients requires the proven scientific approach perfected by Market Solution. In a competitive world, you need a partner who specializes in targeting and marketing to your best prospects.
Q. How do I know Market Solution will generate a worthwhile return on investment?
A. With a 25-year history in direct marketing, Market Solution’s techniques have been tested by fire. We know what has worked in the past, and we are constantly testing new technologies and theories. This vast experience gives us the confidence to guarantee your results.
Q. Are your marketing methods respectful of patient privacy?
A. Marketing Solution is well versed on HIPAA requirements and we have the utmost respect for patient privacy.
Q. You’re a national company. How are you able to personalize your communications for my patients and practice?
A. Modern Solution is able to personalize your communications by including your logo, team photos and bios. In addition, Modern Solution utilizes Variable Data Printing. This state-of-the-art printing process allows us to address the recipient by name and personalize each message for maximum effectiveness.
Q. How is Market Solution able to identify individuals in my market who are most receptive to various vision correction procedures?
A. Thanks to a truly remarkable process called Lifestage Market Segmentation, we’re able to compare the demographic, psychographic and behavioral traits of your past patients, as well of those of refractive surgery patients across the nation, with the general population in your market. By matching those traits of the national sample with people of similar traits in your market, we’re able to identify those who are predisposed to refractive surgery.
Q. Once you’ve identified the best refractive surgery prospects in my market, how do you convince them to call us?
A. Modern Solution has discovered that prospective LASIK patients, for instance, prefer to get their information for decisions through the internet. Our inviting direct mail pieces persuade prospects to visit a special website that provides information about the benefits of LASIK. Once interested in the procedure, the prospects are easily directed to call your office for a consultation.
Q. What do you do to make sure my staff is in step with your marketing efforts?
A. Market Solution provides full, on-site training for your staff as well as toll-free Customer Support 8 am to 5 pm PST, Monday - Friday.
Q. How long does the entire process take?
A. Typically, from the time we get your approval on final pieces, we can mail a campaign in about two weeks.
Q. What about results reporting?
A. Market Solution provides a complete results report that clearly shows your success and enables you to duplicate that success in other forms of marketing and advertising media.
Q. How do I get started?
A. Registering for your FREE Custom Market Analysis is the first step. The analysis not only helps us evaluate your local market potential, but ultimately drives identification of qualified leads for your business. Once we have your logo, photo and bios, we can start your Ambassador Patient Referral Program within weeks. Your new Patient Acquisition Program will follow, after your market analysis.