Meet Beverly Jones
She belongs to a desirable segment of the population. She is more likely
to have a vision correction procedure than the general population:
- a Suburban Boomer
- 45 years old
- Married
- Has two school-age children
- Wealthy
- Lives in the suburbs
- Well-educated
- Works in a professional or managerial role
- Reads Architectural Digest
- Listens to news talk radio
- Shops at Macy’s
- Plays tennis in the summer
- Responds frequently to direct mail
- Influences friends and family with her opinions and experiences
- Is very open to having a vision correction procedure.
Beverly represents one lifestage segment, or people at the same lifestage with similar purchasing and lifestyle behaviors. Modern Solution has identified seven key segments with a propensity to get a vision correction procedure.