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Modern Solution Exhibits Combination Marketing Program at AAO
Drive New Patients and Leverage Referrals

Friday, August 24, 2007 -- Modern Solution presents results from its new patient acquisition program powered by sophisticated lifestage segmentatation at the annual AAO meeting in New Orleans November 10-13, 2007. Understanding current patients, delving beyond simple age and income demographics, is the key to finding more new patients. With segmentation, refractive surgeons can easily determine psychographic and lifestyle factors that indicate propensity for an eye correction procedure. Then refractive practices can deliver personalized, targeted messages that resonate with potential patients by speaking to their unique lifestage needs.

The new acquisition program has launched and initial results show great response. The patient acquisition program is part of the winning combination program that Modern Solution has developed specifically for refractive practices. The combination program provides a comprehensive, turnkey patient referral program to leverage word-of-mouth referrals and the powerful acquisition program drives new patients in the door. Ultimately new patients provide referrals, and your practice growth increases exponentially.

Modern Solution will be exhibiting examples of this innovative patient acquisition program as well as the Ambassador Patient Referral Program at Booth #1908 at AAO 2007. The show exhibits run from November 10-13, 2007 at the Ernest Morial Convention Center in New Orleans, LA.

About Modern Solution
Modern Solution is a direct advertising agency with a difference. Multi-channel response options, state-of-the-art tracking and results reporting mean you get the most from your patient acquisition and referral marketing. We offer a complete turnkey solution, backed by the innovation of an entrepreneurial firm and the stability and resources of an established company. Our team of seasoned marketing professionals, analytical, strategic and creative, delivers great value for your marketing investment. Located in Carlsbad, Calif., Modern Solution is a division of Modern Postcard, a privately held direct mail leader for more than 25 years. For more information on Modern Solution, call (800) 991-5004.

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For more information about Modern Solution contact us directly.



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