Modern Solution Introduces Patient Acquisition Program at ASCRS Understanding Patients Key to Finding More Like Them Tuesday, April 3, 2007 -- Modern Solution launches a new patient acquisition program powered by sophisticated lifestage segmentatation at the annual ASCRS meeting in San Diego later this month. Understanding current patients, delving beyond simple age and income demographics, is the key to finding more new patients. With segmentation, refractive surgeons can easily determine psychographic and lifestyle factors that indicate propensity for an eye correction procedure. Then refractive practices can deliver personalized, targeted messages that resonate with potential patients by speaking to their unique lifestage needs. The new acquisition program makes it simple for refractive surgeons to find these patients with state-of-the-art targeting in turnkey marketing campaigns. The program includes everything from analyzing a practice area; targeting high-potential patients; designing, printing and mailing custom direct advertisements; plus a secure access online tracking database and results reporting. Response tracking and results reporting allow practices to calculate their return on investment, and provide valuable insights for all future marketing efforts. Modern Solution will be exhibiting examples of this innovative patient acquisition program at Booth #812 at ASCRS 2007. The show exhibits run from April 28th-May 1st , 2007 at the San Diego Convention Center. About Modern Solution Modern Solution is a direct advertising agency with a difference. Multi-channel response options, state-of-the-art tracking and results reporting mean you get the most from your patient acquisition and referral marketing. We offer a complete turnkey solution, backed by the innovation of an entrepreneurial firm and the stability and resources of an established company. Our team of seasoned marketing professionals, analytical, strategic and creative, delivers great value for your marketing investment. Located in Carlsbad, Calif., Modern Solution is a division of Modern Postcard, a privately held direct mail leader for more than 25 years. For more information on Modern Solution, call (800) 991-5004. ### For more information about Modern Solution contact us directly. < More Articles
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